The pizza market is massive in the U.S., but it’s also highly fractured and highly competitive. In order to get ahead, pizza producers need to innovate. This blog will explain why innovation is important in this space and how to emerge as a market leader.
The Importance of Pizza Innovation
Most pizza purveyors are small, local establishments. Even the biggest chains only have only one or two locations in any given area. This segmentation has created a highly competitive industry. If you want to stay one step ahead of the competition, you have to stand out. Innovation is the key to differentiation.
The pizza market is evolving. Advancements in automation, flash freezing, and online ordering offer new ways to streamline operations. It would be wise to take advantage of these new technologies to enhance efficiency and boost business.
Lastly, it’s always best practice to keep a close eye on consumer trends. Knowing your customer is crucial. Staying on top of consumer trends will benefit you in delivering the flavors and styles they want and to better predict what trends will take shape going forward. Adapting your offerings to better satisfy customers will make you a standout in their eyes.
The Two Pillars of Innovation
There are two main pillars of innovation in the pizza industry. The first is efficiency. Pizza is a convenience food. People want their pizza buying experience to be easy and fast. If you’re selling pizza directly to consumers, investing in technologies and operations that will get pizza to customers faster will help you increase revenue.
Similarly, if you are an establishment that delivers pizzas to distributors, efficiency is key in this area as well. The more pizza you can create and sell without sacrificing quality, the more revenue you can generate. Looking for ways to boost operational efficiency, like automated enhancements, is always a good idea.
The other pillar is uniqueness. The product has to stand out. It’s important to track where consumer tastes are headed and make new recipes that cater to them. For example, over the last few years, customers have begun opting for healthier options like thin, crispy cracker-style crusts. Developing a recipe on a crust like the Baker’s Quality® Chicago Tavern Crust is sure to satisfy pizza customers in today’s market.
Pizza enthusiasts are also looking for pizzas with unique ingredients, like the Baker’s Quality® California focaccia flatbread pizza. It’s important to adopt new crust textures and pizza ingredients before everyone else does.
Pre-made Products Facilitate Innovation
There are several ways that incorporating pre-made products can help you innovate. The first point is one we’ve already mentioned because it is perhaps the most important: efficiency. Having pre-made crusts at the ready will save you valuable time – and buying pre-made crusts and sauces from an industry leader like Baker’s Quality® means that you won’t be skimping on quality. We offer a wholesale operation that can conveniently deliver our delicious crusts to pizza establishments of all sizes.
Buying pre-made crusts also saves on costs. Opting for pre-made crusts saves your operation on the time and money it takes to source ingredients as well as the labor and additional time it takes to make the crust.
Pre-made pizza crusts also offer a long shelf life, which will help to streamline your purchasing decisions. Having a supply of frozen crusts in stock will take away much of the guesswork in crust ordering. You don’t need to worry about how many crusts to order, or how often to order, since frozen pre-made crusts offer unparalleled longevity. Baker’s Quality® frozen pizza crusts have a shelf life of up to 270 days.
Transforming Recipes with Pre-made Products
There are a number of ways in which you can incorporate pre-made foods to foster innovation. For starters, Baker’s Quality® offers a number of crust styles to satisfy the diverse taste of pizza customers, such as cracker crusts, flatbreads, and self-rising crusts.
Next, explore the ever-widening world of pizza sauces and seasonings. Baker’s Quality® pizza sauce, garlic spread, and pizza & stromboli seasoning provide a rich and classic pizza flavor; we also work directly with pizza sellers to create unique custom recipes for a fully curated pizza experience. We invite you to read our product catalog to see what we have to offer and help you get some ideas cooking.
Quality has been baked into the Baker’s Quality® name since 1997. We deliver a superior customer experience that starts with small batch, custom pizza crusts and is supported by outstanding customer service. From personalized research and development to custom recipes to a faster time to market, Baker’s Quality® is ready to help you innovate. Contact us today to get started.
